What I learned when I stopped scheduling tweets

Scheduling is my life. Scheduled calendar. Scheduled posts. Scheduled tweets. Anything that I can line up in advance and make my life easier. Unfortunately, last month I had an uplanned break from my Bloglovin' promo scheduled tweets, thinking I wouldn't see much difference. Yep, I was wrong. So, so wrong.

Should bloggers schedule promo tweets
WHY SCHEDULE TWEETS?
Some people hate scheduled tweets. In fact, some people hate them so much that they will unfollow those who they deem to promote too much. That's never bothered me since the benefits far surpass the risk of a couple of people getting bored of me. I schedule my Bloglovin' link every other hour, even though Bloglovin' isn't my priority when it comes to growth. The reason I choose this link is because I kill three birds with one stone (is that a phrase?) as it helps in a triad of areas- my Bloglovin' followers, my traffic and even my Twitter followers.

Bloglovin' Lately, I've been looking for more blogs to follow. Bloglovin' makes it so difficult to find blogs that don't have approximately 5 million followers, so instead I search "#lbloggers Bloglovin" on Twitter. This brings up a huge number of people promoting their Bloglovin' links so I can easily check them out and follow. Then, of course, there's the times I see a promo tweet on my timeline and check it out from there. People may not go out and hunt for your Bloglovin' link but if you put it in front of them, they're more likely to check it out.

Traffic This hardly needs explaining, really. The more people who visit your Bloglovin' profile, the more people visiting your blog. Simple.

Twitter I don't know about you, but when I'm looking for new people to follow on Twitter, I just search a hashtag- say #lbloggers- and follow anyone interesting who is using it. I might not click the link that they're tweeting, but I'll check out their profile and follow them. 

Sounds like a wonderful idea all round, right?

WHY DID I STOP?

The only downside? It takes forever and I hate it. Since I'm an epic procrastinator, I prefer to schedule as many tweets as I can in one session so I don't need to keep doing it every few days. For this reason, on the first day of the month, I schedule my tweets for the entire month ahead. That's one tweet every other hour for 31 days. 372 tweets*. Yep, it takes a good couple of hours. It's a boring, repetitive, mind-numbing task which I wouldn't do unless it was really, really worth the effort.

*I use Hootsuite which, while far from perfect, allows unlimited (I think- I've yet to reach the limit) tweets for free. I tried out some different trials of other programmes but didn't find one I got on with as well as Hootsuite.

Last month, when I was running around in a frantic panic with a thousand things to do before going on holiday, I simply ran out of time. As you may have picked up by now, I despise scheduling tweets so I thought I'd experiment. Maybe it was really a fruitless task. Maybe the benefits weren't actually that great. Maybe- just maybe- I could get away with never scheduling tweets again.

WHAT DID I LEARN?

Boy, was I wrong! I immediately noticed a marked decline in the rate of growth. I told myself it was because I was on holiday but, when I got home, things didn't go back to normal as I expected. By the end of April, my stats for the month were pretty dire. Yeah, yeah, it's not about the numbers yada yada.

Bloglovin' Taking an average of the increase in followers each month for the previous three, I reached 38% of that number. THIRTY EIGHT PER CENT. Admittedly, Bloglovin' isn't massively important as a statistic but you've got to admit that's still pretty shocking. 

Traffic My traffic wasn't quite as bad, at 87% of my average, but it's still a considerable drop.

Twitter The increase in my Twitter followers was 79% of my average. Since the vast majority of my traffic comes from Twitter (second only to those people who Google "forward helix piercing"), it's important for me to keep my Twitter growth up.

The overarching lesson I learned? Pull your finger out and schedule the damn tweets. Yes, it's annoying. Yes, it takes forever. But, boy, is it worth it! Sorry if you hate scheduled tweets. You might want to unfollow me. 

Bloglovin' // Twitter // Instagram

29 comments:

  1. I literally started a service for tweet scheduling for the reasons you stated! It takes FOREVER but it's so worth it!! I don't half see a difference when I don't schedule! Xx

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  2. I've never heard of scheduled tweets. Well that's a lie. I have, but I've never seen the point in them. This proves that maybe it is a good idea? How do you get your stats? If it's too complicated to explain, don't worry. :P And what do you use to make your pictures? Putting the writing on I mean.

    Tom xx

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    1. I just record my stats in a spreadsheet each month so I can work out the difference if I need to. I record Bloglovin/ Twitter followers and traffic using Google Analytics.

      I use Photoshop to add the text but there are loads of free web-based programs that do the same, like Pixlr and Canva

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  3. I absolutely detest scheduling tweets but when I don't do it for just one day, I can see a big decrease in views to my blog so it is something I force myself to do. That said, I don't think I could sit and do it all in one go like you do as I would go mad! I do it every day but I might start doing it once a week so I don't have to worry about it. I write tweets on hootsuite then copy and paste them into a word document for next time! X
    Louise | helloteddy.co.uk

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  4. I was hoping you'd say the opposite because I absolutely hate scheduling tweets. To the extent that I have had the site open for the last two hours and still haven't done it.

    Nicola // pink-confetti.co.uk

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  5. I hate scheduling tweets but man I've seen such growth that I just keep doing it...

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  6. Really interesting to read this, I find scheduling tweets so, so tedious but this post has left me in no doubt that it's worthwhile! I use Buffer for one tweet a day - usually for my social media links and archive posts - and Tweetdeck to schedule promotional tweets for new posts. You've made me think now though that I should stop worrying about annoying everyone and schedule more!

    xo

    http://www.milkpop.co.uk

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  7. I really need to do this! But I wouldn't even know where to start?
    What do you even write?!

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  8. I love scheduled tweets! Although scheduling them is the dullest thing in the WORLD. They definitely make a huge difference to my traffic and following, though - I only tweet my Bloglovin link once a day, maybe I need to try doing it a few more times! :) Really interesting post, it's nice to see your concrete stats from not scheduling.

    Jess xo | The Indigo Hours

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  9. i've literally never thought of this and had no idea it would make such an impact!

    rachel // Style Soup

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  10. Yeah, I hate scheduling tweets because it is so time-consuming. I notice a difference when I do it, but I'm just so bad at procrastinating when it comes to scheduling that I rarely remember to do it. I need to pull my finger out! Interesting to see just how much it did affect you!

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  11. I love to schedule a few tweets a day to promote my blog and on that day, if I have time, I will post a couple of "live" tweets to change things a bit and give my twitter more personality.
    I notice that when I schedule tweets my page views and even amount of new followers per day changes big time!

    www.thelisasworld.com

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  12. im glad to see and read this. I always wonder if scheduling my tweets actually does anything. Maybe I should check it out too! Im going to try hootsuite for sure. Id love to know more about it.

    xox great post!
    www.werenotexclusive.com

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  13. I hate scheduling tweets, it's such a chore to do but I do notice the difference in when I schedule to when I don't schedule. Really interesting post :)

    http://my-world-heather.blogspot.co.uk

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  14. Well now I have to go schedule some tweets. I suck at remembering to do this but this has been the kick up the ass I needed
    Beth x
    Mermaid in Disguise

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  15. I always, always schedule my tweets. Except when I forget. I think the longest I've gone without any scheduled tweets going out, though, is 2 days. I try to schedule a week's worth of tweets every Sunday afternoon/evening. But it is such a mind-numbing chore. I hate it! x www.aimeeraindropwrites.co.uk x

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  16. This is such an interesting post, Becky! I know that not scheduling makes a huge difference to me as a small blogger, so I'm very interested that you (as a much larger blogger) found the same thing. Also excellent insight into the benefits of sharing your bloglovin link, you've inspired me to share mine more often!

    Liza x

    www.lizataitbailey.com

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  17. I really need to set this up! Especially after reading this, so thank you! I just don't know where to start :/

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  18. Love how you set out this post - really informative and interesting. My Sunday's are spent scheduling tweets in, as it's the only time I'll have to blog promote. And Hootsuite is the best I've found x

    Everything But The Kitchen

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  19. I always notice my traffic dips whenever I get a little lazy with the scheduled tweets, I hate doing it too but it makes a huge difference. I think some people who follow me on Twitter don't subscribe to my blog through any type of reader so if I skip promotional tweets then people don't realise I've published new content.

    "Bloglovin' isn't massively important as a statistic"

    Gotta disagree there, a lot of PR/brands I work with are VERY interested in Bloglovin alongside usual pageviews/unique visitors stats.

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  20. I always schedule tweets. It's so boring but you don't really get traffic if you don't! 😔
    Www.glitzandglamourmakeup.co.uk

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  21. I don't schedule tweets but I know I really should...this posts confirms it! I wouldn't unfollow someone for doing it either, unless they were scheduling promo tweets every five minutes! Then it might get a bit annoying!

    Emma xxx
    style-splash.com

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  22. Great post Becky, I've been scheduling since the start of this year & notice a massive difference if I ever stop.

    Lauren x

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  23. Really enjoyed this post and discovered it because I was procrastinating scheduling my own tweets and posts. Hmm, I use Buffer but hate that I can only schedule a week at a time especially as I find a groove and feel I can go on for a good few more tweets, so perhaps it's time to go back to Hoot Suite, I just think that it is so much more bloated than Buffer which is sleek, simple and quick! Great post! http://bymegankelly.co.za/

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  24. hahah oh crap, I hate scheduling tweets. It's literally the dullest thing ever and since I'm a procrastinator I literally leave it last minute and schedule them day to day. It does pay off though x

    Creepers & Cupcakes

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  25. Thanks for this Becky! Really interesting as I don't usually schedule tweets at all but now you have me thinking...
    BecBoop

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  26. Every time I forget to schedule tweets I end up really regretting it, it takes time but it's worth it!

    Emily x | emilyclairewrites.com

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  27. This was really interesting reading! I don't use a Tweet scheduler as such, but I do tap out lots of Tweets to try and give a new post a little more exposure that it would normally get. I feel really uneasy spamming my Twitter that much with links, but as I only have a small blog and don't get much exposure, it's the only way I can get some of my posts read / noticed. I had no idea about Hootsuite though so will definitely be looking into that! x

    http://www.curiouser-and-curiouser.co.uk

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  28. Super interesting to see that you get most of your traffic from Twitter. I've seen almost all bloggers put their main focus on Pinterest & gain most of their traffic from Pinterest.

    I am big on Twitter & not as much on Pinterest, so I'm glad to see there is hope for getting traffic on Twitter.

    I also love Pinterest, I just feel that it isn't as effective as Twitter.

    Jay from http://EclecticElite.com

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I read all comments and appreciate every single one, even if I can't always reply. If you have a question or need a reply, feel free to tweet me @BeckyBedbug- I always reply to tweets!