Review: Wilko Kiss Prime of your Life Light Reflecting Primer

There was a little ruffle of attention for Wilkinson (or Wilko, as they seem to prefer these days, being all hip and down with the kids as they are) when they released their own range of beauty products, named Kiss. I'm not sure if they're a new release or if it just spread through the power machine that is blogging word-of-mouth but, either way, suddenly it was all about Wilko. And I'm never one to ignore hype, so off I went to fill up my basket.

After years of denying my need for them, I've become a little dependent on primers. Benefit's Porefessional is one of the most vital products in my make up bag, so I had high hopes for this primer. Plus, the packaging is insanely cute and the admittedly overlong name reminds me a little of Green Day.

The primer is dispensed through a very thin nozzle which ensures a little product comes out at a time and prevents the problem of using too much at once. It's released in a thick white liquid, which applies clearly and a little more thinly than I was expecting. Although the scent isn't particularly unpleasant, it does have quite a chemical hint to it. On application, it takes a little while to absorb into the skin, but it does help my make up apply a little more evenly, if not quite a velvety as Porefessional. In terms of make up longevity, Prime Time does keep my foundation and concealer firmly in place without causing any greasy, oily patches.

For £4, it's certainly worth a try. It might not be the best product on the market but it's certainly not the worst either. And it is so cute, after all! 


  1. I didn't even know Wilko had a beauty range! I will have to visit! :') Xx

  2. I hate how far I live from a Wilkinson's, they have so many amazing things for baking, home decor and now make up too! The packaging of this is adorable, like you I love the Porefessional so it sounds like it would do a decent job for my skin. I'll hopefully be able to pick it up in the future so I can properly compared the two! x

    Charlotte / coloursandcarousels

  3. I had no idea that Wilkos even had their own brand! I shall have to have a little look I think! x


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