A guide to London Fashion Week

This week I visited London Fashion Week for the second time. As you can see from my post in September, it was terrifying the first time. Luckily, it was a lot less scary when I knew what to expect. So I figured, with my overwhelming fashion week experience of... erm... two seasons behind me, I'd write up a little guide of things I have learned.

The Outfit
This is probably going to be the first thing you think of. And panic about. Though it doesn't need the panic that you might expect. Start with one question: Do you want to be street style snapped or not? Take a look at my two outfits below. The first time, I played it safe because I was nervous. The second time, I had more fun with it. You can see it's still me. I haven't become a completely different person. I've just amped it up a bit. 
Needless to say, I don't think anyone noticed me the first time. All I got was two people asking me to take a photo of themselves with their own camera. Second time, there were moments where I could barely move for people wanting to take photos. Moral of the story: If you want to be noticed, have fun! Unless you're tall, skinny and modelesque, in which case you can pretty much wear whatever you want and still get noticed!

Shoes and Bags
Somerset House is cobbled. There are a fair few steep slopes and steps. If you don't want to break an ankle, wear flats. Pretty much everybody wears flats. It doesn't matter what kind: Doc Marten's, oxfords, ballet pumps, trainers... If it doesn't have a heel, you're good to go.

As for bags, you'll probably wind up with a billion newspapers, magazines and business cards. Take a roomy bag. Preferably one with clearly defined compartments so you can quickly access your phone, business cards and so on. 

Food and Drink
There are places to eat in Somerset House but there's not a massive amount of choice and the queues are normally pretty long. I find it much easier (and cheaper) to pop into Smith's on the way to pick up some crisps and a drink. If you'd rather eat on site, there are loads of coffee shops along Strand. You have more choice leaving Somerset House and popping 3 minutes down the road.

Spotting Street Style
If you're anything like me, you're going to want to snap some street style. The hot spot for spotting style is just beyond the Strand entrance to Somerset House, where the screen is. You'll spot this place immediately because it will be swarming with people. Find a vantage point (I like to perch up on the edge of the steps) and keep your eyes open wide!

London Fashion Week is the perfect opportunity to network. I have to admit, I'm not very good at this- I'm far too socially awkward! I can assure you, though, that everybody there is really nice. They all share your interests after all, so they'll be happy to chat. Everyone you talk to, give them a business card. If you take someone's photo, give them a business card. If someone takes a photo of you, give them a business card. Just don't hand them out willy-nilly. It's a waste giving them out to people who probably won't give it a second look. 

So there we go. My little guide to fashion week. I hope it's helpful and, if you have any questions about LFW, let me know in the comments. 


  1. This was really helpful, thank you :) I really like both your outfits - I don't think it's at all as unremarkable as the post seems to imply - but I have a soft spot for the second one! xxx

    1. Glad to help :) I like the second one too!

  2. think I will definately go next year. We should do a meet up! hanna x

  3. Think I'd be terrified so glad it was less so than expected.
    I like both of your outfits a lot but definitely think the second one is more fun - LFW = perfect excuse to dress up a bit!

    1. It is pretty terrifying at first! Thank you- I like the more fun element best.

  4. wish i could go there! :( i'd be so much fun! i attended fashion week in my country as a blogger and it was a great experience!

    1. Aaw that sounds great! Maybe one day you'll be able to make it.

  5. You looked great in both outfits, but I prefer the second :) Do you have a tip to share about blogging?

    Lorna-Rose x

    1. My main tip would be to just have fun and keep going. Don't compare yourself to others, as you'll get better every day.


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