Honestly, I'd heard more negative reviews than positive so I really wasn't expecting much. There's also the fact that I'm not a huge fan of its sister product, They're Real Mascara, so my hopes weren't too high. However, I was pleasantly surprised.
Eyeliner is my thang. For the past 10 years, ever since I discovered emo, I have been lining my eyes with thick black swoops. Now, there was a lot of hype around this eyeliner and, although I'm not one to be sucked into hype usually, Benefit are one of my favourite beauty brands and, since it was eyeliner and all, I just couldn't resist. I actually bought this on my first ever trip to Sephora, where it cost around £15, instead of the UK's usual £18.50. Thank you, exchange rate!
The packaging is a big plus for me. It has a twist bottom, so you rotate the end and the gel liner is released from the "Accuflex" tip. I like this as it prevents the liner from drying out, although if you twist it too much, you can end up with surplus product that needs to be wiped away. Accuflex sounds pretty fancy but all it is is a flexible silicone nib angled in such a way that allows you to apply really close to the lashline. Application is a bit fiddly, especially when I moved onto my left eye, which I put down to the unusually large nib.
When applied, the liner is highly pigmented and creates a really dramatic black look. One huge positive is its longevity- once on, it dries quickly with no smudging or transfer, and sticks fast. When rubbed, it does flake off a little but mostly stays put, even through tears (I'm one of those people who cries at everything!)
Even though the application is tricky, I'll be sticking with it for now. I do very much like the bold, dramatic look it creates and it's hard to argue with that staying power!